PASSION IS WHAT
BRINGS US TOGETHER
Client - Brugal Rum
Agency - Hudson Rouge
Role - Senior Copywriter
Brugal approached us in search of a bold creative platform to introduce their locally beloved rum to the world. The challenge was clear: elevate the brand’s image while staying true to its cultural soul. Our solution: the Brugal Social Club — a vibrant gathering space built around the shared passions that bring people together. The result: a 360-degree campaign that married five generations of conviction with the warmth of Dominican hospitality.
→ Press: AdAge
The Brugal Social Club came to life as a real-world gathering space, popping up in key U.S. markets and debuting in New York.
From conversation-starting coasters and an on-site embroidery station creating NYC-inspired keepsake napkins, to a collaborative map illustrated live with local landmarks. Every detail reflected the campaign’s spirit: passion is what sets us apart, and what brings us together.
ECD – Jon Pearce CDs – Stephen Wright, Howard CollingeSenior CW - Jackie Ling Senior AD - Emily Babcock