THE ULTIMATE
CALL TO ACTION
Client - Lincoln
Agency - Hudson Rouge
Role - Senior Copywriter
When a natural disaster brought the theme of Lincoln’s holiday broadcast spot into the headlines, we rededicated our social campaign to the reunification of dogs displaced by the California Camp Fires. Thanks in part to our efforts, over 1400 dogs were returned to their owners, and the remaining three were re-homed with loving families.
→ Accolades: Short Listed - Brand Film Awards
Because our commercial told the story of a woman reuniting with her family dog, we felt compelled to take action when wildfires broke out in Paradadise, CA, seperating real owners from their pets.
Lincoln’s Holiday Broadcast Spot
We rededicated our paid social campaign to the cause, bringing Instagram’s biggest dog photographer, @TheDogist to the area with us to capture images of the lost pups. Then we turned Lincoln’s channels into a virtual lost and found, promoting the images across our channels in an effort to help locate their families.
Social Short Film
ECD – Jon Pearce CDs – Luke Flynn ACD - Stephen Wright
CW - Jackie Ling AD - Emily Babcock