A CENTENNIAL
FACELIFT
Client - Lincoln
Agency - Hudson Rouge
Role - Senior Copywriter
To mark their 100th anniversary Lincoln wanted to focus the conversation around where they are going, not where they’ve been. So, we launched a year-long social campaign spotlighting 100 diverse creators who embody the brand’s values, passions and visions for the future.
Our campaign featured all types of creators, but they each shared a connection to the areas Lincoln designers and owners are most passionate about; music, wellness, travel, and human-centered design. We selected four influencers from our group of 100 to represent each of these four Lincoln Passion Points, and asked them to create lifestyle-specific, vehicle reviews for lincoln.com
Wellness
Travel
Design
Music
ECD – Jon Pearce CD – Geo Hagan Senior CW - Jackie Ling Senior AD - Guillermina Cruz