Mining for
Designer Gold
Client - Lincoln
Agency - Hudson Rouge
Role - Senior Copywriter
Every inch of the Lincoln Nautilus was thoughtfully crafted to enhance both your driving experience and your mood, but many don’t appreciate just how much goes into the design process. So, we came to Lincoln with an idea for a social video series that dives into the science and philosophies behind the brand’s most unique and impressive features.
To find our stories, we mined insights from real Lincoln designers and engineers. We used our findings to craft their scripts, and collaborated with motion graphic artists to create dynamic visuals that brought our words to life.
ECD – Jon Pearce CD – Stephen WrightSenior CW - Jackie Ling