A DRUMMER CHIMES IN

Lincoln wanted a unique way to promote their newest SUV, the Aviator. So, we invited Detroit-based drummer, Karriem Riggins to remix the vehicle’s alert chimes into an original piece of music. The collaboration was especially significant for Riggins, as the chimes were recorded by the Detroit Symphony Orchestra, a ensemble that inspired him as a child. He performed his piece live at Lincoln’s Art Basel event, and gave us a glimpse at his creative process in a video we created for social.