FOLLOWING BLISS
Client - Lincoln
Agency - Hudson Rouge
Role - Copywriter
Lincoln is a luxury automotive brand committed to providing sanctuary on the road, but when stress leaves our bodies on a relaxing drive where does it go? This campaign explores a few theories in a series of charming vignettes narrated by Matthew McConaughey.
Our broadcast, digital, and social work relied heavily on visual cues, to illustrate stressful situations we encounter in everyday life. This posed a unique challenge when it came time to translate our campaign into audio. So, we took a theater of the mind approach, experimenting with sound effects to stimulate our listeners imaginations.
Audio Ads
ECD – Jon Pearce CD – Luke PatridgeSenior CW - Jackie Ling Senior AD - Guillermina Cruz